Netnography is the analysis of online-communication amongst community- members and consumers. Applying the NetnographyInsights© approach enables the qualitative assessment of explicitly verbalized and implicitly existing needs, wishes, experiences, motivations, attitudes and perceptions of consumers towards products and brands.... more

Latest Project:

Taste for Life, Symrise AG

Taste for Life (2009) - Symrise

HYVE conducted a NetnographyInsights© study dealing with the subject of healthy nutrition for the marketing platform "taste for life®" of Symrise GmbH & Co KG. Special attention was thereby given to the perception of "sugar and salt content in food". more

References

Stephan Ruppert, Beiersdorf AG

Stephan Ruppert, Beiersdorf AG

“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase..." more

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Steffen Hück
steffen.hueck@hyve.de
Tel. +49-89-189 081 100

Julia Jonas
julia.jonas@hyve.de
Tel. +49-89-189 081 100


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