Netnography is the analysis of online-communication amongst community- members and consumers. Applying the NetnographyInsights© approach enables the qualitative assessment of explicitly verbalized and implicitly existing needs, wishes, experiences, motivations, attitudes and perceptions of consumers towards products and brands.... more
We are currently looking for new members for the Netnography team. Please take a look at our job openings:
- Qualitative Innovation Researcher
- Illustrator/Graphic Designer
We would also like to inform you about another vacancy in the Innovation Research team: Quantitative Innovation Researcher
All 3 job vacancies require a native level of German and fluent English abilities. We are looking forward to your complete application.
Drinks & Beverages, Danone
HYVE conducted a Netnography Insights project for Danone on drinks and beverages. We analyzed consumer statements on all possible kinds of beverages (excluding alcoholic drinks), which resulted in solid and beverage-universal insights. For the purpose of this project,... more
Dr. Anne Grünhagen, Molkerei Alois Müller
„... Netnography as an innovative market-research tool delivered much more than just insights: In an idea-workshop, together with identified lead-users, we collected and constructed amazing product ideas...” more
Constance Casper
constance.casper@hyve.de
+49-89-189 081 100
Nayeli Tusche
nayeli.tusche@hyve.de
+49-89-189 081 100
Carolin Thiem
carolin.thiem@hyve.de
+49-89-189 081 100
We are currently looking for qualitative/quantitative innovation researcher as well as an illustrator/graphic designer. Please take a look at the details of these positions.
How to recycle leftovers, scrap and waste materials for public design purposes in an appealing, unconventionally new way? We will try to answer this question by conducting a creative in-house workshop on February 10th, 2012 (10am-4pm) within the scope of the Munich Creative Business Week. With our Knowledge about Emphatic Design we, the Hyve Innovation Research Team, will support the participants....
