Netnography is the analysis of online-communication amongst community- members and consumers. Applying the NetnographyInsights© approach enables the qualitative assessment of explicitly verbalized and implicitly existing needs, wishes, experiences, motivations, attitudes and perceptions of consumers towards products and brands.... more
Taste for Life, Symrise AG
HYVE conducted a NetnographyInsights© study dealing with the subject of healthy nutrition for the marketing platform "taste for life®" of Symrise GmbH & Co KG. Special attention was thereby given to the perception of "sugar and salt content in food". more
Stephan Ruppert, Beiersdorf AG
“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase..." more
Steffen Hück
steffen.hueck@hyve.de
Tel. +49-89-189 081 100
Julia Jonas
julia.jonas@hyve.de
Tel. +49-89-189 081 100
