The Netnography research method was first mentioned by its’ name giver Prof Rob Kozinets in the 90s.
On their mission to integrate consumers into the product development process from the beginning, Michael Bartl, Johann Füller and Michael Schmidt came across this method and found the analysis of authentic and already existing consumer dialogue in social media to be the perfect tool for their purpose. Since starting their business in 2000, HYVE developed the Netnography research method to a structured and transparent five step process and branded the “Netnography Insights” tool as a trademark. In 2008 HYVE even hosted the
“Netnography08”, the first conference worldwide focusing on digital ethnography.

HYVE’s Netnography team today is managed by Constance Casper and Nayeli Tusche, together with Carolin Thiem. They have been surfing the web 2.0 for consumer statements on research topics from “animal wound care” to “kitchen hinges”, "basketball shoes" and “self-tanning” – and are now experts on all these topics, after dealing with a research question in-depth for 8 weeks. And they are still eager to learn about new research topics, eager to getting to know consumer problems and needs and to discover opportunities for innovation in the www!

Our research team constantly searches for motivated and creative students as interns for 3-6 months.
See our vacancy here.