Netnography-based Ideation

With a Netnography-based Ideation, HYVE assisted A.T. Kearney in utilizing the internet and social media to find new areas of application for one of their clients. In the process, relevant web resources were screened and a total of 47 new ideas and inspirations could be derived. Based upon these findings, an ideation session was conducted to develop concepts for new possible applications. The results were categorized into 24 clusters and rated for their market potential and fit to current trends. In close interaction with A.T.Kearney, 12 ideas were selected, enriched with further supporting information, visualized and presented to A.T. Kearney for further use with their client.

With a Netnography-based Ideation, HYVE assisted A.T. Kearney in utilizing the internet and social media to find new areas of application for one of their clients. In the process, relevant web resources were screened and a total of 47 new ideas and inspirations could be derived. Based upon these findings, an ideation session was conducted to develop concepts for new possible applications. The results were categorized into 24 clusters and rated for their market potential and fit to current trends. In close interaction with A.T.Kearney, 12 ideas were selected, enriched with further supporting information, visualized and presented to A.T. Kearney for further use with their client.

client:

A.T. Kearney

product:

Netnography-based Ideation

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Dag Piper, Symrise GmbH & Co KG

„We have applied the Netnography method for our projects several times and our initial reservation concerning this innovative approach has evolved to a great euphoria. The resulting insights from these studies are unique, clear and promising (future-oriented) and would not have been found with classic market research methods. I am totally convinced that new consumers can only be encountered with new methods and therefore the Netnography approach and constitutive derived procedures will achieve sustained success.“