Watertreatment

Goal of the project concerning watertreatment was the identification of new areas of application for synthetic materials. Overall more than 103 Online Communities in the fields of "farming", "trade", "industry" and "household" were identified and selected for further analyses. The identified trends and ideas have been elaborated and visualized for the BASF innovation department.

Goal of the project concerning watertreatment was the identification of new areas of application for synthetic materials. Overall more than 103 Online Communities in the fields of "farming", "trade", "industry" and "household" were identified and selected for further analyses. The identified trends and ideas have been elaborated and visualized for the BASF innovation department.

client:

BASF

product:

Netnography for watertreatment

© 2011 HYVE AG   Imprint
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Stephan Ruppert, Beiersdorf AG

“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase.
Often, interesting facets are discovered, which supplement classical Methods and become highly vivid through the original quotes. The HYVE AG is a very professional partner for the implementation of Netnography projects.”