Wound Treatment for Animals

The topic of this NentographyInsights© study was the analysis of Online Communities in the world of pets and farm animals. HYVE read different descriptions of wounds and advice for their treatment found at small and large animals, e.g. birds, cats and horses. The selected user generated content went through a software-aided analysis. On this basis, HYVE generated Consumer Insights and ideas for products to treat wounds at animals.

The topic of this NentographyInsights© study was the analysis of Online Communities in the world of pets and farm animals. HYVE read different descriptions of wounds and advice for their treatment found at small and large animals, e.g. birds, cats and horses. The selected user generated content went through a software-aided analysis. On this basis, HYVE generated Consumer Insights and ideas for products to treat wounds at animals.

client:

not public

product:

Study Wound Treatment for Animals

© 2011 HYVE AG   Imprint
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Dag Piper, Symrise GmbH & Co KG

„We have applied the Netnography method for our projects several times and our initial reservation concerning this innovative approach has evolved to a great euphoria. The resulting insights from these studies are unique, clear and promising (future-oriented) and would not have been found with classic market research methods. I am totally convinced that new consumers can only be encountered with new methods and therefore the Netnography approach and constitutive derived procedures will achieve sustained success.“