In the topic field of beauty and cosmetics, HYVE conducted several NetnographyInsights© studies for Beiersdorf AG. Online Communities from areas such as beauty, fashion, cosmetics, men and women were observed, and analyzed software-aided to generate Consumer Insights and consumer-driven product innovations.
client: | Beiersdorf |
product: | Netnography |
“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase.
Often, interesting facets are discovered, which supplement classical Methods and become highly vivid through the original quotes. The HYVE AG is a very professional partner for the implementation of Netnography projects.”
