Hansaplast Wound Care

„Wound care and band-aids“ was the topic of a NetnographyInsights© study HYVE conducted for t he brand Hansaplast. Online Communities dealing with sports, parenting, medicine & health as well as beauty boards were observed to find out about which wound care ointments and wound coverings they use, what problems they discuss when it comes to existing products and which solutions they developed themselves for their individual problems with wound covering. From more than 1000 consumer voices HYVE derived ConsumerInsights and translated these into product ideas and recommendations for marketing communication.

„Wound care and band-aids“  was the topic of a NetnographyInsights© study HYVE conducted for t he brand Hansaplast. Online Communities dealing with sports, parenting, medicine & health as well as beauty boards were observed to find out about which wound care ointments and wound coverings they use, what problems they discuss when it comes to existing products and which solutions they developed themselves for their individual problems with wound covering. From more than 1000 consumer voices HYVE derived ConsumerInsights and translated these into product ideas and recommendations for marketing communication.

client:

Beiersdorf

product:

Netnography on Wound Care

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Dr. Anne Grünhagen, Molkerei Alois Müller

„Müller stands for milk. We, from the innovation team wanted to find out more about milk:
What does the consumer relate to milk-drinking? How, when and why is milk consumed? And last but not least: How does the modern way of milk-drinking look like? We obtained exciting answers to even more questions.
Netnography as an innovative market-research tool delivered much more than just insights: In an idea-workshop, together with identified lead-users, we collected and constructed amazing product ideas.”