W-LAN Communities

"Which new applications exist for wireless LAN (WLAN)?" – This question was answered in a NetnographyInsights© project for Swisscom Mobile. Besides the qualitative analysis of online communities which are directly dedicated to WLAN, also forums related to gaming, computers, mobile phones and PDA’s were analyzed. Thus, information was gathered how WLAN is currently used and which innovative applications, e.g. in combination with other devices, such as mobile phones and pocket PCs, are of interest for users.

"Which new applications exist for wireless LAN (WLAN)?" – This question was answered in a NetnographyInsights© project for Swisscom Mobile. Besides the qualitative analysis of online communities which are directly dedicated to WLAN, also forums related to gaming, computers, mobile phones and PDA’s were analyzed. Thus, information was gathered how WLAN is currently used and which innovative applications, e.g. in combination with other devices, such as mobile phones and pocket PCs, are of interest for users.

client:

Swisscom Mobile

product:

trend research in electronic (WLAN) communities

© 2011 HYVE AG   Imprint
SHARE:
| |

Stephan Ruppert, Beiersdorf AG

“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase.
Often, interesting facets are discovered, which supplement classical Methods and become highly vivid through the original quotes. The HYVE AG is a very professional partner for the implementation of Netnography projects.”