HYVE conducted a NetnographyInsights© study on "hinges and fittings in the kitchen" for a B2B hinge manufacturer. Therefore HYVE identified online-communities from the areas of woodworking, house building and kitchen, performed an software-aided analysis on selected posts and derived ConsumerInsights.
client: | Blum |
product: | Study Hinges and Fittings |
„Müller stands for milk. We, from the innovation team wanted to find out more about milk:
What does the consumer relate to milk-drinking? How, when and why is milk consumed? And last but not least: How does the modern way of milk-drinking look like? We obtained exciting answers to even more questions.
Netnography as an innovative market-research tool delivered much more than just insights: In an idea-workshop, together with identified lead-users, we collected and constructed amazing product ideas.”
