The NetnographyInsights© method has been applied to analyze the topic of „print usage“. Besides the biggest media- & watchblogs various consumer reviews and comments from consumer communities like ciao etc. have been selected and analyzed via qualitative data software.
client: | Burda Community Network |
product: | community research on print usage |
“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase.
Often, interesting facets are discovered, which supplement classical Methods and become highly vivid through the original quotes. The HYVE AG is a very professional partner for the implementation of Netnography projects.”
