The NetnographyInsights© method has been applied to analyze existing women communities regarding functionalities and the discussed topics. Based on the gained insights recommendations for the conception of the women community beQUEEN have been made.
client: | Burda Community Network |
product: | community research on the usage of women communities |
„We have applied the Netnography method for our projects several times and our initial reservation concerning this innovative approach has evolved to a great euphoria. The resulting insights from these studies are unique, clear and promising (future-oriented) and would not have been found with classic market research methods. I am totally convinced that new consumers can only be encountered with new methods and therefore the Netnography approach and constitutive derived procedures will achieve sustained success.“
