Taste for Life (2009)

HYVE conducted a NetnographyInsights© study dealing with the subject of healthy nutrition for the marketing platform "taste for life®" of Symrise GmbH & Co KG. Special attention was thereby given to the perception of "sugar and salt content in food". For this purpose, online communities and blogs on cooking, eating, food & nutrition as well as on healthy living were observed and analyzed. Together with its’ clients from the food industry, Symrise will use the derived ConsumerInsights© and concept ideas to develop innovative concepts all around natural and healthy nutrition.

 

client:

Symrise

product:

Netnography for healthy nutrition

year:

2009

© 2011 HYVE AG   Imprint
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Stephan Ruppert, Beiersdorf AG

“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase.
Often, interesting facets are discovered, which supplement classical Methods and become highly vivid through the original quotes. The HYVE AG is a very professional partner for the implementation of Netnography projects.”