Netnography is the analysis of online-communication amongst community- members and consumers. Applying the NetnographyInsights© approach enables the qualitative assessment of explicitly verbalized and implicitly existing needs, wishes, experiences, motivations, attitudes and perceptions of consumers towards products and brands.... more
Drinks & Beverages, Danone
HYVE conducted a Netnography Insights project for Danone on drinks and beverages. We analyzed consumer statements on all possible kinds of beverages (excluding alcoholic drinks), which resulted in solid and beverage-universal insights. For the purpose of this project,... more
Dag Piper, Symrise GmbH & Co KG
„We have applied the Netnography method for our projects several times and our initial reservation concerning this innovative approach has evolved to a great euphoria..." more
Constance Casper
constance.casper@hyve.de
+49-89-189 081 100
Nayeli Tusche
nayeli.tusche@hyve.de
+49-89-189 081 100
Carolin Thiem
carolin.thiem@hyve.de
+49-89-189 081 100
How to recycle leftovers, scrap and waste materials for public design purposes in an appealing, unconventionally new way? We will try to answer this question by conducting a creative in-house workshop on February 10th, 2012 (10am-4pm) within the scope of the Munich Creative Business Week. With our Knowledge about Emphatic Design we, the Hyve Innovation Research Team, will support the participants....
At the recent Esomar 3D in Miami, HYVE's innovation researcher Dr. Gregor Jawecki presented our latest contribution called "The review of a decade of Netnography". The article will be published within Esomars conference papers, yet you can already now get a summary blogged at http://www.affinnova.com/blog/bid/103589/Review-of-a-Decade-of-Netnography-Research.
