At the recent Esomar 3D in Miami, HYVE's innovation researcher Dr. Gregor Jawecki presented our latest contribution called "The review of a decade of Netnography". The article will be published within Esomars conference papers, yet you can already now get a summary blogged at http://www.affinnova.com/blog/bid/103589/Review-of-a-Decade-of-Netnography-Research.

Our Netnography team is currently searching for a new team member! We are looking forward to applications for researchers interested in qualitative online community analysis as well as in other qualitative online and offline tools. Check our vacancy here!

After Fabian has been an intern at HYVE for the first half year of 2011, we are now happy that he will stay with us! Fabian will continue to support the Netnography team on workdays and continue his education with a Master program of the FH Wiener Neustadt in product marketing and innovationmanagement on weekends!

Looking back at “10 years of HYVE” we have merged our experiences of the past decade in a comprehensive video on Co-Creation. Co-Creation is a major hype and hot topic – however, a lot of people have difficulties to understand Co-Creation. The video gives an introduction to Co-Creation and its various facets during new product development along examples from practice. Watch the video here

To update you on our portfolio and to shortly give some examples on how we applied our tools, we arranged a brand new presentation we want to share with you. See our presentation here:
HYVE Innovation & Co-Creation Toolbox

Dr. Michael Bartl, CEO of HYVE and team leader of the Netnography team, is present in current media releases:

This sunday he has been elected into the board of the BVM, the German Market Researchers Organisation. For the upcoming three years he will represent the rather "new" social media research focus within this association.

In his latest interview, Michael Bartl shares his thoughts about the potential of social media research and open innovation with online communities. See the video interview by the magazine W&V here http://www.wuv.de/nachrichten/digital/michael_bartl_im_video_interview_das_user_wissen_nutzen

In the recent number of Niveas customer magazine "Nivea für mich", Deo Detective Dr. Stefan Biel gave an interview on his work with the Nivea black and white deodorant. He reports about analyzing dirty shirts of his collegues, about how yellow stains on bright shirts develop and about the Netnography study that was conducted by the proud HYVE Netnography team.

The undershirt guy, a.k.a Tug, was first identified in our Netnography on Deodorant and Deodorant stains. His blog is, as the name indicates, all about undershirts, those mostly white and black T-Shirts, men wear underneath their business shirts. He advises on form, material, special offers and washing problems of those shirts. This is why he was pleased to forward the online study on deodorant and deodorant stains in 2009. As now the new "Nivea deodorant invisible for black and white" was launched, Tug again reported on the product that was co-developed by HYVE. See his current blog post here http://www.undershirtguy.com/nivea-turns-to-undershirtguy-com-for-help/
Thank you so much for your support Undershirt Guy!

We are happy to announce that Torsten Erbel is new in our team as well. Since January he helps us in the Netnography team to create those funny, nice, surprising and hopefully memorable visualisations and drawings to our insights. Welcome to the HYVE Innovation team, Torsten!