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"Netnography for Innovation" for Esomar
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Latest Project:

Drinks & Beverages, Danone

HYVE conducted a Netnography Insights project for Danone on drinks and beverages. We analyzed consumer statements on all possible kinds of beverages (excluding alcoholic drinks), which resulted in solid and beverage-universal insights. For the purpose of this project,... more

 

References

Stephan Ruppert, Beiersdorf AG

Stephan Ruppert, Beiersdorf AG

“Netnography is a very effective method to acquire deep qualitative understandings for new consumer groups or topic categories, especially in the early innovation phase..." more

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Carolin Thiem
carolin.thiem@hyve.de
+49-89-189 081 100

Constance Casper
constance.casper@hyve.de
+49-89-189 081 100

Nayeli Tusche
nayeli.tusche@hyve.de
+49-89-189 081 100

10/2011 Review of a decade of Netnography

At the recent Esomar 3D in Miami, HYVE's innovation researcher Dr. Gregor Jawecki presented our latest contribution called "The review of a decade of Netnography". The article will be published within Esomars conference papers, yet you can already now get a summary blogged at http://www.affinnova.com/blog/bid/103589/Review-of-a-Decade-of-Netnography-Research.

 

01/2012 Workshop Open Public Design - Crowdsourcing meets Sustainability

How to recycle leftovers, scrap and waste materials for public design purposes in an appealing, unconventionally new way? We will try to answer this question by conducting a creative in-house workshop on February 10th, 2012 (10am-4pm) within the scope of the Munich Creative Business Week. With our Knowledge about Emphatic Design we, the Hyve Innovation Research Team, will support the participants....


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